Your Privacy Matters at 77bb — Our Full Data Protection Policy

This Privacy Policy ("Policy") describes how 77bb ("77bb", "we", "us", "our") collects, uses, stores, and discloses personal data obtained from individuals ("you", "your", "User") who access or use the online gaming and sports betting platform available at https://77bb.ws (the "Platform"), including all associated services, games, promotions, and customer support channels.

77bb is committed to protecting the privacy and security of all personal data entrusted to us by our members. This Policy is designed to provide clear and transparent information about our data handling practices so that you can make informed decisions about your personal data.

This Policy should be read alongside the Terms and Conditions and the Responsible Gaming Policy, both of which are incorporated by reference. In the event of any inconsistency between this Policy and the Terms and Conditions on matters relating to data privacy, this Policy shall take precedence.

For the purposes of applicable data protection law, 77bb acts as the data controller in respect of the personal data of its registered members and platform visitors. As data controller, 77bb determines the purposes for which and the means by which your personal data is processed.

All enquiries related to this Privacy Policy, data subject access requests, or complaints regarding the handling of personal data should be directed to the 77bb data support team using the contact details provided in Section 16 of this Policy.

Where 77bb engages third-party service providers (such as payment processors, identity verification services, and game providers) to process personal data on its behalf, those parties act as data processors and are contractually bound to process personal data only on 77bb's documented instructions and in accordance with applicable data protection obligations.

77bb collects the following categories of personal data from its members and platform users:

77bb does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (other than problem gambling indicators relevant to responsible gaming obligations), or biometric data.

77bb collects personal data through the following channels and mechanisms:

• Direct Submission: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal request, contacting customer support, or participating in a promotion.
• Automated Technologies: Data collected automatically when you access the Platform, including via cookies, web beacons, server logs, and similar tracking technologies. See Section 9 for full details on our use of cookies.
• Third-Party Sources: Data received from identity verification service providers, payment processors (such as bKash, Nagad, and Rocket), and fraud prevention platforms in connection with the verification of your account and payment methods.
• Game Providers: Aggregated and session-level data received from third-party game studios (such as Evolution Gaming, Pragmatic Play, Ezugi, Microgaming, NetEnt, and Spribe) related to game rounds played on the Platform.

77bb uses the personal data it collects for the following purposes:

• Account Management: To create, maintain, and manage your 77bb member account, including processing deposits and withdrawals in Bangladeshi Taka (৳).
• Identity & Age Verification: To verify that you are aged 21 or above and to confirm your identity in compliance with our KYC obligations and responsible gaming commitments.
• Service Delivery: To provide access to all Platform features, including sports betting markets, live casino games, slot titles, and exclusive games such as Caishen Wins and Golden Bank.
• Security & Fraud Prevention: To monitor for suspicious activity, detect and prevent fraud, investigate prohibited conduct, and protect the integrity of the Platform and its members.
• Legal & Regulatory Compliance: To comply with applicable laws, including anti-money laundering obligations, and to respond to lawful requests from regulatory or law enforcement authorities.
• Customer Support: To respond to your queries, complaints, and disputes, and to maintain records of support interactions for quality and training purposes.
• Responsible Gaming: To monitor account activity for indicators of problem gambling and to facilitate the use of responsible gaming tools including deposit limits, cooling-off periods, and self-exclusion.
• Personalisation & Promotions: Where you have opted in to marketing communications, to send you targeted offers, seasonal promotions (such as Eid or BPL tournament specials), and personalised bonus notifications relevant to your platform activity.
• Platform Improvement: To analyse usage data in aggregate to identify technical issues, improve platform performance, and develop new features and content.

77bb processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between you and 77bb — namely the creation and management of your account, processing bets, and handling financial transactions.
• Legal Obligation: Processing required to comply with applicable laws, including identity verification, age verification, anti-money laundering screening, and retention of financial transaction records.
• Legitimate Interests: Processing for fraud prevention, platform security monitoring, and improving the Platform — where these interests are not overridden by your fundamental rights and freedoms.
• Consent: Where you have given specific, informed consent — for example, when opting in to receive marketing communications or personalised promotional offers. You may withdraw consent at any time by contacting the support team or updating your account preferences.

77bb does not sell or rent your personal data to third parties. We may share your data only in the following limited circumstances:

• Service Providers: Third-party companies engaged by 77bb to provide services on our behalf, including payment processors (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank), identity verification providers, KYC platforms, and IT infrastructure providers. All such providers are bound by data processing agreements that restrict their use of your data to the specific services they provide to 77bb.
• Game Providers: To the extent necessary to deliver live casino and slot game services, certain session-level data (such as account token identifiers and bet amounts) may be passed to third-party game studios. These providers process data strictly for the purpose of delivering the game session and maintaining fair game records.
• Legal & Regulatory Authorities: Where required by law, court order, or a lawful request from a competent regulatory or law enforcement authority, 77bb may disclose personal data to comply with that obligation.
• Fraud Prevention Networks: In cases of suspected fraud, money laundering, or prohibited conduct, 77bb may share relevant data with fraud prevention organisations and, where appropriate, law enforcement agencies.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of 77bb's business, personal data held by 77bb may be transferred to the acquiring entity. Users will be notified of any such transfer in advance.

In all cases, 77bb limits data sharing to the minimum amount of personal data necessary for the relevant purpose and requires all third-party recipients to maintain appropriate technical and organisational security measures.

All financial transactions on the 77bb Platform are denominated in Bangladeshi Taka (৳). Payment data — including mobile wallet numbers, bank account details, and transaction records — is treated with the highest level of care and subject to the following specific protections:

• Full payment credentials (such as bKash PIN or bank internet banking passwords) are never collected or stored by 77bb. Deposits and withdrawals are initiated through secure redirects or API integrations with the relevant payment provider.
• Payment method identifiers (such as the mobile number registered to a bKash or Nagad wallet) are stored in encrypted form and used solely to process transactions and verify payment method ownership.
• Transaction history is retained for the period required by applicable financial record-keeping obligations and our internal anti-money laundering compliance programme.

77bb uses cookies and similar tracking technologies to operate and improve the Platform. A cookie is a small text file placed on your device when you visit a website. The following categories of cookies are used on the 77bb Platform:

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect your ability to use parts of the Platform, including maintaining a persistent login session. For strictly necessary cookies, no consent is required as they are essential to the delivery of the service you have requested.

77bb retains personal data only for as long as is necessary for the purposes for which it was collected, or for as long as is required by applicable law. The following general retention periods apply:

• Active Account Data: Retained for the duration of your account's active status plus a period of five years following account closure, to comply with financial record-keeping and anti-money laundering obligations.
• Transaction Records: Financial transaction records (deposits, withdrawals, bet settlement records) are retained for a minimum of five years from the date of the transaction.
• KYC Verification Documents: Identity and address verification documents are retained for the duration of the account plus five years following closure, in line with standard financial compliance requirements.
• Support Communications: Live chat transcripts and support emails are retained for two years from the date of the interaction, or longer where a formal complaint or legal dispute remains unresolved.
• Marketing Consent Records: Records of your marketing consent or withdrawal of consent are retained for the period of your account activity and for three years thereafter as evidence of consent status.
• Technical & Log Data: Server logs and technical access records are retained for up to 12 months from the date of collection, after which they are automatically deleted or anonymised.

Upon the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to any individual member.

77bb implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser or app and 77bb's servers is encrypted in transit using industry-standard TLS protocols.
• Encryption at Rest: Sensitive personal data, including identity data, payment identifiers, and password hashes, is stored in encrypted form at rest.
• Access Controls: Access to personal data within 77bb's internal systems is restricted on a strict need-to-know basis. All internal access is authenticated, logged, and regularly reviewed.
• Vulnerability Management: The Platform and its underlying infrastructure are subject to regular security assessments and penetration testing to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: 77bb maintains a documented security incident response procedure. In the event of a personal data breach that is likely to result in risk to affected individuals, 77bb will notify affected members and take all necessary remedial steps without undue delay.

As a registered member or platform visitor, you hold the following rights in respect of the personal data that 77bb holds about you. To exercise any of these rights, please contact the support team using the details in Section 16:

• Right of Access: You have the right to request a copy of the personal data 77bb holds about you, along with information about how it is used and with whom it is shared.
• Right to Rectification: If any personal data held by 77bb is inaccurate or incomplete, you have the right to request that it be corrected. For account details such as your registered mobile number, you may update these directly via the account settings panel.
• Right to Erasure: In certain circumstances — for example, where your data is no longer necessary for the purpose it was collected and no legal retention obligation applies — you may request that 77bb delete your personal data.
• Right to Restrict Processing: You may request that 77bb restrict the processing of your data in certain circumstances, such as where you contest its accuracy or object to processing based on legitimate interests.
• Right to Data Portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to processing based on legitimate interests or for direct marketing purposes. Where you object to direct marketing, 77bb will cease processing your data for that purpose immediately.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

The 77bb Platform is strictly intended for adults aged 21 years and above. 77bb does not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register an account or use the Platform in any capacity.

If 77bb becomes aware that personal data has been collected from a person under the age of 21 without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account. Any bets placed or winnings accrued during the period of underage use will be voided and forfeited.

Adult members are responsible for ensuring that minors do not have access to their 77bb accounts or to devices used to access the Platform. 77bb recommends enabling device-level parental controls and using strong, unique passwords to prevent unauthorised access by minors.

77bb's primary operations serve members based in Bangladesh. In the course of delivering its services, personal data may be transferred to and processed in countries outside Bangladesh, including locations where third-party game providers, payment processing infrastructure, or cloud hosting services are based.

Where personal data is transferred internationally, 77bb ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that applied within Bangladesh. These safeguards include:

• Contractual Protections: Standard data protection clauses incorporated into contracts with all international third-party processors, requiring them to apply appropriate technical and organisational security measures.
• Adequacy Assessments: Prior to any new international transfer arrangement, 77bb conducts an assessment of the data protection standards applicable in the recipient country to ensure an adequate level of protection for your personal data.
• Processor Obligations: All international processors are contractually prohibited from using your personal data for any purpose other than the specific service they provide to 77bb and are required to delete or return data upon termination of the service agreement.

By using the 77bb Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Bangladesh. If you have questions about specific international transfer arrangements, please contact us using the details in Section 16.

77bb reserves the right to update or modify this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes in our data processing practices, new platform features, or feedback from members and regulatory guidance.

When material changes are made to this Policy, 77bb will:

• Update the "Effective Date" displayed at the top of this page to reflect the date the new version comes into force.
• Display a prominent notification on the Platform for a period of no less than 14 days following the publication of the updated Policy.
• Where the changes materially affect how we use your personal data in a way that requires renewed consent, we will seek that consent through an appropriate in-platform notification prior to applying the new processing.

We encourage all members to review this Privacy Policy periodically to stay informed about how 77bb protects your data. The most current version of the Policy will always be accessible at https://77bb.ws/privacy-policy. Your continued use of the Platform after the effective date of any updated Policy constitutes your acceptance of the changes, to the extent permitted by applicable law.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about the way in which 77bb is handling your personal data, please contact the 77bb support team using the following details:

• Support Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24 hours a day, 7 days a week, directly through the 77bb Platform interface.
• Support Languages: English and Bengali.
• Response Time: We aim to acknowledge all privacy-related enquiries within 5 business days (Bangladesh Standard Time, UTC+6).

When contacting 77bb in connection with a data rights request, please provide sufficient information to allow us to verify your identity and locate your account. This typically includes your registered username and the mobile number or email address associated with your 77bb account.